designer

ExperimentDesigner: posterior-aware experiment design for lift tests.

Recommends which marketing experiment to run — which channel, at what spend level, for how long — based on a fitted MMM’s posterior uncertainty about channel response functions. The v1 scope is national-level experiments on multiple spend channels, analysed via Interrupted Time Series (ITS).

Classes

ExperimentDesigner(mmm)

Posterior-aware experiment designer for marketing lift tests.